It’s beginning to look a lot like Christmas here at Catipilla HQ with activity ramping up as we head into the festive season. It started at the end of November with our Black Friday / Cyber Monday discount code that saw a huge rise in sales of our ever popular scratcher. And now new stock is arriving as we plan the imminent launch of our new products.
Looking back, it has been a challenging year. Covid-19 caused hold-ups for the tooling we needed to manufacture our new and improved product ranges. The delays have been incredibly frustrating, but like everyone else we have had to keep calm, carry on and adapt. Our customers and subscribers have been incredibly supportive and patient throughout the year. So they will be the first to know when our new range goes live on catipilla.com and Etsy.
Looking forward to 2021
We have taken the decision to start shipping our new products from January. So we don’t get caught out by inevitable Christmas and Covid-19 related delivery delays. To say thank you to our valued customers, we will be sending them an exclusive discount code for use before we promote the new range to the general public in the New Year.
From January, it’s full steam ahead with promoting the new range across all of our digital marketing channels. Catipilla founder and CEO, Andy Sutton, said: “We want to say thank you to all of our loyal customers who have been so patient waiting for new products through the delays caused by Covid-19. That’s why they will be the first to know when the new range goes live. This early access and an exclusive discount code is a small token of our appreciation.
“The new range has been collaboratively designed using customer feedback. And we think it’s going to be a big hit. During 2021, there will be a lot more happy, healthy cats enjoying the safe environment provided by the new Catipilla climbers, perches, hammocks and teepees. As we move into Christmas, we already know many cat owners across the country will be delighted that their sofas and Christmas gifts are protected by the welcome distraction of a Catipilla scratcher.”
Thank you and Merry Christmas to all of our customers
And thank you to everyone on team Catipilla. It’s great to see all our hard work paying off and coming together with the new range. Watch this space for more details as well as exciting developments with our crowd funding plans in the New Year.
Order online and keep up to date with new developments at www.catipilla.com.