Building our business for the long term isn’t just about sales. It’s also about growing a Catipilla community. Since our public launch in 2017 we have mobilised a following of thousands of cat lovers. All passionate about the same things we are – happy healthy cats and stylish homes.
This purpose is what makes us unique. Originally built on the desire to create a secure, safe space for our own beloved cat Smudge to roam and climb freely. New customers, followers and cat enthusiasts are joining Catipilla every day. For too long the cat market has been dull and played second fiddle. We are on a mission to change that!
The rise in pet ownership in the UK has been dramatic, up by 3.2 million households since the start of the pandemic. There are now 12 million cats in the UK, and this is reflected in our own growth. Catipilla has seen a 240% increase in new named customers in the past 12 months.
We know that a lot of our sales come from customer referrals and repeat customers who are delighted with their original purchase and come back for more. And it’s not just cat owners in the UK and Europe who love our products. Around 25% of sales are to the international market, with particularly high demand in North America.
We all love a cute cat photo or video, and our social channels continue to grow. This includes over 3.5k followers on Facebook and 5.6k on Instagram, where we have doubled our engagement rate in the past year.
We also partner on social promotions with brands who are aligned with our mission. Campaigns with IAMS and Loft Leaf have achieved great engagement and interaction with cat and interior design enthusiasts alike.
Extending our reach
Building on our recent in-store launch with Just for Pets we’ll be reaching out to grow the Catipilla community through retail outlets in the coming months. Participation in the pet industry event PATS 2021 in September gives us the opportunity to share our innovative products with pet retailers and connect with more cat lovers.
We also have plans for a new product that cats and their humans are going to love. We have an approved prototype and testing is just about to start. Watch this space for more exciting Catipilla news…
Join our Catipilla community and follow us on LinkedIn to keep up to date with our latest news, events and developments.