From the Classroom to Kickstarter by Joseph Sutton

Joseph Sutton


In hindsight, I had a clichéd vision of working life while I was studying at university. For my first job, I expected a regimented working day and a cycle of never-ending routines: the alarm at 7am, the sleepwalk to the shower, the rushed breakfast, the busy commute. I assumed that my weeks would be spent secretly planning for the weekend ahead while I sat staring at the clock, waiting for the relief of 6pm to come around. Perhaps I had been watching too much TV or speaking to friends who’d had a poor experience, but after graduating from university, I headed out into the wide world with more than a degree of trepidation.

After 5 months, 58 applications, 5 failed final interviews and a continual barrage of rejection, I was no closer to finding a job at all. The reality of trying to get a job, let alone hold one down, was far removed from my naïve expectations. The job hunt was a disheartening process. Anyone who hears the word ‘no’ enough will succumb to dejection eventually. It was in these wearisome weeks however that I began to take one idea more seriously than the rest: Catipilla. My instinct suggested that setting up a company was far beyond my capability (even with a helping hand from others), but out of options and tired of rejection, I thought I’d give it a shot.

Fast-forward 4 months, and I’m about to launch our innovative idea to the world on Kickstarter. It is now that I realise how fortunate I’ve been, and the clichés that I had expected are a distant memory. Working in a start-up poses a different set of challenges altogether. You are responsible and accountable for every email, post and website change you make. It’s a test every day, but I’m learning faster than I ever have with the support of some first-class designers, logistic partners and manufacturers. I jumped into the deep end with weights tied to my feet, and somehow, I’m still swimming.

Of course, this is just the beginning and time will only tell if this venture is to be successful. I recognise now though how lucky I am to have this opportunity. I’m proud to be part of this team and I’m excited to see where Catipilla might take us. We can only hope for a roller coaster of a ride.

Irrespective of the outcome, my takeaway from these past 9 months is simple. Everyone goes through difficult times that test us, but it’s important to remember that even though others may doubt you, you should never start doubting yourself.

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Our Core Values

Wondering why you should choose Catipilla? These values underpin every Catipilla creation.

Our cats deserve the best.
No cat owner wants to leave their cat to a day of boredom when they leave for work. Our cats deserve to be entertained, to play and stretch and climb (and, on those lazy summer afternoons, to nap in total luxury).

Cat furniture should benefit cats whilst being a stylish addition to your home.
But it shouldn’t cost a fortune. We raise the bar for cat furniture through innovative design and by providing high-quality products and exceptional value for money. We’re confident that you won’t find anything like Catipilla on the market.

Cat furniture should be sustainable and last a lifetime.
That’s why all of our Catipilla products are made from 85% recycled materials and built to last.

Paws For Thought

Our blog is packed full of interesting tidbits and tips on caring for your feline friend, whether you?re wondering how to keep your cat stimulated indoors, where domestic cats originated or how much sleep your cat needs.

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